Experian just released a survey of 180 Echo owners about their Echo experience. You can read the report here. It showed some great findings — NPS of the echo was 19 — very high, but not extreme ( Google Chrome, for example, is around 35 ). Most impressive is that 35% of echo owners are shopping online, right now, with voice! This means people like the echo and spend money with it.
Experian believes that Voice is now entering the, “Early adopter” phase of the hype cycle. I’m surprised that it’s taken voice so long to get to this phase — but I’m an early adopter, having used the echo since their late betas. I also have a VR setup, and I code for a living.
When voice dialers ( Siri, call my wife! ) became mainstream, they changed the world. I use one every day I make a phone call. This gave me hands free ability I use when I drive, and voice dialing is a mainstream use case. I fully expect voice computing to go mainstream, and the market to grow here in leaps and bounds.